Wattayah Motors hands over reins to Premium Motors as Audi and Volkswagen official dealer

Wattayah Motors hands over reins to Premium Motors as Audi
and Volkswagen official dealer

November 29, 2020

Oman - 30th November,  2020 

  • Effective 1st December 2020, Premium Motors will become the new dealer for Audi and Volkswagen in the Sultanate
  • Move marks end of successful partnership with Wattayah Motors as Audi and Volkswagen usher in a new era
  • New showroom and service centre to be based at Alfardan Heights in Ghala Heights
Audi Volkswagen Middle East FZE have appointed Premium Motors Oman as the official dealer for the Audi and Volkswagen brands in the Sultanate, effective 1st December 2020. The move comes after 32 years of success with Wattayah Motors.

Since 1988, Audi Volkswagen Middle East FZE and Wattayah Motors had established a strong partnership, enabling the group to build a compelling brand presence in the south-eastern coast of the Arabian Gulf. Through market leading service standards, Wattayah Motors represented the core values of the Audi and Volkswagen brands which saw the partnership recognise a long period of success in the Sultanate.

As the new official dealer in Oman, Premium Motors have developed a bespoke, state-of-the-art facility that has been designed according to global standards and corporate identity. Spread across three floors at Alfardan Heights in Ghala Heights, Premium Motors’ showrooms and service centre cover 10,000 square-meters in total, which will accommodate sales, service, parts and body shop functions. 

Premium Motors is a subsidiary of Alfardan Group, which is renowned for delivering distinguished brands and exceptional customer experience across a wide range of industries. Alfardan Group has achieved remarkable success and set high benchmarks in the automotive sector in the region as they are founded around traditional family values and categorical pledge to integrity, premium service and social responsibility.

Commenting on the new partnership, Jan Bures, Group Managing Director of Audi Volkswagen Middle East said: “We are incredibly grateful to Wattayah Motors for establishing the Audi and Volkswagen brands with outstanding service and representation over the last three generations in Oman, alongside those individuals we had the pleasure in building relations with over the years. We are delighted to sustain our presence with Alfardan Group who have a pronounced presence in the local and regional automotive industry. This is a new era for Audi and Volkswagen brands in the Middle East, and we are confident that our new partner will help us in consolidating our popularity in Oman even further.

He continued, “The Premium Motors ultramodern showroom and service facilities, plus their highly trained staff will benefit our brands and we foresee an exciting future with remarkable new models expected to arrive in the coming years.”

Hani Muhammad Al Zubair, Chairman, Wattayah Motors commented: “It has been a privilege to represent and nurture the Audi Volkswagen brands for the last three decades and we would like to thank our loyal customers who have supported us during our long association with these two brands. May I also take this opportunity to thank the entire Wattayah Motors team for their own dedication and wish them all the best for the future in their new positions with Premium Motors. Within this context, may we also convey our best wishes to Premium Motors and we are confident that they will take Audi and Volkswagen to greater heights”.

Omar Hussain Alfardan, President & CEO, Alfardan Group said: “Alfardan Group has set itself apart in the market by aligning with iconic brands in the automotive industry. We consider the opportunity to represent Audi and Volkswagen in Oman to be a privilege. Our state-of-the-art automotive centre and skilled personnel have ensured our unwavering commitment to quality and superior customer experience. Similarly, we guarantee in keeping up with our legacy and commitment to excellence and quality. We have been working closely with Audi Volkswagen Middle East in setting up a futuristic showroom to provide a unique experience to all our customers. We will continue to provide exceptional and unparalleled services to our valued clients. We would also like to acknowledge and appreciate the collaborative spirit of the transition process and thank Wattayah Motors for their work in partnership with us to preserve brand equity, maintain customer interests and foster seamless changeover for all stakeholders.”

Mr. Alfardan added: “Oman has been placed among the fastest growing economies in the Arab region as it has taken concrete steps towards achieving sustainable development. It is no surprise that Oman is seen as an ideal long-term investment destination. Alfardan Group has solid trust in the Omani economy and investment environment. To reinforce its own competitiveness, the Omani government has been investing on upskilling its youth and we are delighted that we will work closely with the competent Omani workforce.”

Customers can look forward to Premium Motors opening on December 1st, 2020 where they will experience the new showrooms and service facilities for both Audi and Volkswagen.